Ad Relevance

When learning a bit more about Relevance and Quality score, I found the following ways to help upgrade your qualtiy score. It is important to pay attention to your quality score, because having a low quality score could be turning potetntial clients away for various reasons. So doing things that will up your quality score, as you can see from below, will just make your site and ad flow more, make it easier for your customers to find you, nad help you retian more customers, and possibly get more referrals. 1) Make sure your ad is relevant to your keywords. You might also want to rearrange your site to ensure your keywords are relevant to ads in that ad group. You could also use ad extensions which in turn would improve CTR. 2) Make sure your landing page is easy to navigate. By doing this, and making your site fast and easy to understand, you will be answering what your users are looking for. Your goal is to deliver what the user needs to see. This will increase your landing page experience which will increase your quality score. 3) The other thing to do is optimize your site for mobile. It should be easy to navigate on all screens. If you build your site with AMP standards, your page's loading time should be under 2 seconds. By having a faster-loading page and optimizing it for all screens, your score should go up because it has a better landing page experience. ~Elisa~