ROI and optimizing Ad performance. This week was a huge learning curve. One thing I discovered, is that there is a big difference between Google Ads, and Google Performance Max Ads. Unfortunately, I started with the latter of the 2! Although I did learn a lot through trial and error and research, it was not as smooth as just starting with a simple Google Ad. Once I could stop the first campaign, and start the correct one, it was much easier to meet the requirements for my assignments and stop wondering what the heck I was doing wrong, and why things were not in the correct locations. With all of that, and re iterating the importance of good keywords, I am starting to learn how conversions work, and what I can do to optimize my ads for the best outcome.
~Elisa~
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