This week was a focus on getting customers to find your product once you have a product that can be purchased. To do this most effectively, you need to create a google ad with a product description, and photo, and a video if you have that already. Making sure you have high quality photos will make a huge difference when promoting your product. You then want to tie in keywords that will help consumers find you. And the goal is for you to be at the top of that list! This is why it is important to use keywords that are specific to your niche. One strategy to consider that could also be helpful, is to look at the keywords as if you are a consumer searching for your product. What would you type in to the search bar to look for your item? That is a good starting point for what to use for keywords. You could also consider using negative words that will actually help lower the competition from broader search terms. ~Elisa~
